One Aldwych 'goes gold' for us

01 September 2014
One Aldwych gold entrance for Childhood Cancer Awareness MonthAward-winning luxury hotel, One Aldwych, turned gold for us in September to launch our Childhood Cancer Awareness Month (CCAM) and our gold ribbon, the symbol of CCAM worldwide.

Childhood Cancer Awareness Month is an awareness campaign which stretches worldwide to raise awareness for all types of childhood cancer. We worked throughout September to raise awareness and on the impact that a diagnosis can have and how our essential work helps young cancer patients and their families.

One Aldwych put on a great display for us – the hotel, situated in the heart of London, was illuminated in gold lights on the outside and displayed a towering gold floral display in the Lobby Bar!

One Aldwych also hosted a very special themed golden tea party for the four-times gold medallist Sir Matthew Pinsent and some specially invited children cancer survivors and their families.

The golden tea featured golden eggs, blueberry brioche and playful flavoured candy floss, inspired by Charlie and the Chocolate Factory. Sir Matthew Pinsent showed all of his four Olympic gold medals to the children, who were clearly thrilled.
Sir Matthew Pinterest and children showing his gold medals
We are so grateful for One Aldwych’s support – over the past two years they have raised over £30,000 for Children with Cancer UK .

Thanks to investment in essential research more than three quarters of young cancer patients can be successfully treated. But every day around ten children and young people are diagnosed with cancer in the UK. That’s around 3,600 every year.

Whilst survival rates have greatly improved over the past 50 years, thanks to charity-funded research and improved treatments, around 400 children and teenagers still lose their young lives to cancer every year.  

Thank you One Aldwych, for your ongoing support!

Read more: Gold medals at our golden themed teaOne Aldwych ‘goes gold’ | One Aldwych

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