Support from Hilton Hotels Small Change Big Difference Campaign

04 March 2008

Hilton hotel guests have helped to make a big difference with their small change, thanks to a special campaign that has run in Hilton hotels from October 2007 through to January 2008. A grant of £129,746 was awarded to UK charity CHILDREN with LEUKAEMIA including trustee Linda Robson and celebrity supporters Lesley Joseph and Paul Young at a special ceremony held in London.

The Small Change Big Difference campaign invites Hilton guests to add an optional £1 onto their room bill. This simple and effective campaign has so far raised nearly £700,000 since its first launch in 2004.

CHILDREN with LEUKAEMIA Trustee and TV star Linda Robson accepted a cheque for £129,746 on behalf of the charity. Celebrity supporters Paul Young and Lesley Joseph were also present, together with Louisa Buttery a young leukaemia survivor and her family.

Leukaemia, cancer of the blood, is the most common form of childhood cancer, with around 500 children being diagnosed each year in the UK. CHILDREN with LEUKAEMIA is the UK’s leading charity dedicated to the conquest of childhood leukaemia through pioneering research, new treatment and support of leukaemic children and their families. The money raised by the Small Change Big Difference campaign will be used to purchase vital equipment for the new Childhood Cancer and Leukaemia Centre at Great Ormond Street Hospital, which treats children with some of the most serious childhood cancers from across the UK.

 – what a terrific result. The medical equipment will make a big difference to the care provided at Great Ormond Street Hospital.Trustee of CHILDREN with LEUKAEMIA and TV star Linda Robson helped to promote Hilton’s campaign this year alongside three-year-old Louisa Buttery, who was diagnosed with leukaemia aged just 3 weeks. Linda comments, “I am delighted that Hilton in the Community Foundation selected CHILDREN with LEUKAEMIA to benefit from this year’s Small Change, Big Difference campaign – what a terrific result. The medical equipment will make a big difference to the care provided at Great Ormond Street Hospital. I would like to extend sincere thanks to everybody who helped with the campaign and who agreed to give their £1 – it really added up to make a big difference!”

Ends

Photo information:
On 25 February 2008 at Hilton London Kensington, CHILDREN with LEUKAEMIA Trustee and TV star Linda Robson accepted a cheque for £129,746 on behalf of the charity. Celebrity supporters Paul Young and Lesley Joseph were also present, together with Louisa Buttery a young leukaemia survivor and her family.

Notes to Editors

CHILDREN with LEUKAEMIA
CHILDREN with LEUKAEMIA is the UK’s leading charity dedicated exclusively to the conquest of childhood leukaemia through pioneering research, new treatment and support of leukaemic children and their families. 

Hilton in the Community Foundation
Hilton in the Community Foundation was founded in 2001 as Hilton International's charity dedicated to supporting young people worldwide in the communities that Hilton serves. Focused on Education and Health, grants supporting disadvantaged young people are made in the UK and Ireland, while in the event of an international disaster, grants are made to relief organisations. The Foundation's core costs are funded by Hilton, so all donations go directly to good causes. Donations are funded almost entirely through the generous efforts and contributions of Hilton team members, family and friends and with the support of Hilton guests and company suppliers. In 2007, £1.2m was donated in 240 grants across the UK and Ireland, helping 1,500,000 young people to have a brighter future.

About ‘Small Change, Big Difference’
Thanks to the generosity of Hilton and Conrad hotel guests who opted to donate £1 or €1 on their guest bills during the winter months, the Small Change, Big Difference has raised nearly £700,000 since 2004. Previous beneficiaries have been Barnardo’s and Teenage Cancer Trust, which each received £100,000 in 2004 when the campaign launched, ChildLine which received £168,848 in 2005 and the Association of Children’s Hospices which received £195,830 in 2006, to be distributed equally between each of the UK’s 39 registered children’s hospice services.

In Ireland, the campaign has run since 2005, with €5,000 being raised for the ISPCC’s Childline service and in 2006, €9,202 was raised for The Children’s Sunshine Home in Dublin. In 2007, €8,619 has been raised and will help Irish Autism Action to establish a helpline, to build on its network of support and activities for children with autism and their siblings, parents and carers.

For more information please go to www.hilton-foundation.org.uk or contact Louise James on 020 7605 7733 or send an email

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