Kwik Fit employees traded cars for bikes when they hit the road in the company’s first-ever national cycling event, covering the length and breadth of the country. The staff pedalled to raise vital funds to support our work for children with cancer.
The ‘Tour de Branch’ saw more than 80 Kwik Fit employees embark on a nationwide tour, taking in more than 120 Kwik Fit centres and covering 2,500 miles – 300 miles further than Tour de France. The tour began on 19th August in Aberdeen and ended on 18th September, with the riders celebrating the conclusion of their journey at the Manchester Velodrome.
The cycling relay race, which saw employees ride 80-100 miles a day, was part of a fundraising drive to raise £1 million for the charity throughout the year. Along the way, riders met with families affected by childhood cancer to bring home the importance of their fundraising efforts.
Paul Boulton, Kwik Fit Operations Director, said:
It was a privilege to support our very own cyclists as they put in some serious miles to raise money for such a worthwhile cause. Their unwavering motivation and determination was inspirational, as was the support we received from the local communities we visited along the way. All money raised through the Tour de Branch has gone towards our £1 million target, helping Children with Cancer UK continue their brilliant and indispensable work.
I want to extend my congratulations to the wider Kwik Fit team on their fundraising efforts – staff from all over the country came together to pull out all the stops, supporting their Tour de Branch colleagues and spearheading their very own initiatives.
Mark Brider, Acting CEO of Children with Cancer UK, said:
We are extremely grateful to all Kwik Fit staff for their participation in this epic cycling event. Kwik Fit really went above and beyond in their fundraising efforts, riding a mammoth 2,500 miles across the UK and we thank the entire team for their continued and dedicated support of our work to fight the injustice of childhood cancer.