This 2nd June it’s Cancer Survivors Day and Children with Cancer UK has teamed up with all-new mobile-giving experience ‘Thinking of You’ to take a truly unique approach to keeping families together through cancer.
Together they are on a mission to crowdsource ‘thoughts’ to show solidarity and support for those who need both. They are aiming to reach 372 thoughts, one for each child diagnosed with cancer in the month running up to Cancer Survivors Day.
The approach is simple and built on the philosophy that everyone’s day can be brightened with a little thoughtfulness. People can send a message (a ‘thought’) to a friend using Thinking of You. They have the opportunity to add a donation to that message, to the recipient’s favourite charity, or their own. Thoughts are sent with the emphasis on ‘no need to reply’ meaning there’s less pressure for a recipient to respond, but just to feel the warmth of being ‘thought of’.
Children with Cancer UK are inviting supporters to think of someone whose day could be brightened a little, perhaps a friend or family member. Supporters might be thinking of them because it’s a big day, a sad day or just because they’re great. Receiving a ‘thought’ is a simple way to brighten a day and support a good cause.
Emily Roff, Head of Fundraising, Children with Cancer UK said,
Thoughts matter and if you’re a family going through a tough time, knowing people are thinking of you means a lot. It was a natural fit to work with Thinking of You to crowd-source thoughts and to demonstrate that if you’re affected by children with cancer, you’re not alone.
“It’s exciting to see the fantastic cause of Children with Cancer UK being so creative in their first application of this new digital supporter engagement proposition. Thinking of You is an easy way for people to show others that they care, by simply saying that they are thinking of someone.
“Children with Cancer UK have decided to use thoughtfulness for supporter engagement; it is an ambitious and innovative approach that we hope drives great interest and support ahead of Cancer Survivors Day and long after too,” said Matt Jerwood, Operations Director, Thinking of You.
To add a thought to the Children with Cancer UK totaliser, download the ‘Thinking of You’ app and send a thought (add an optional gift to Children with Cancer UK if you would like to) http://po.st/CwC_ToYp
About Children with Cancer UK
Children with Cancer UK is the leading national children’s cancer charity dedicated to research into the causes, prevention and treatment of cancer in children and young people. In 2017 it awarded more than £5 million in grants for childhood cancer research with more than 60 projects receiving funding. For more information about Children with Cancer UK, visit childrenwithcancer.org.uk
About Thinking of You
Backed by a range of the UK’s leading charities including Shelter, Stroke Association, Rethink Mental Illness, Children with Cancer UK and Make-A-Wish, and supported by The Charities Aid Foundation (CAF), one of Europe’s largest charitable foundations, Thinking of You is an all-new easy-to-use, mobile-giving experience.
Thinking of You is designed for happy days, sad days and important days and it only takes a moment to be thoughtful and brighten someone’s day whilst supporting a good cause. Thinking of You users can add a recipient, compose a ‘thought’ and send with an optional donation to their favourite charity or the recipient’s. It’s also an easy place to manage charity giving and fundraising.
For more information please contact:
Erin Dodds or Ashlie Allen at Thinking of You0207 758 3933 firstname.lastname@example.org
For further information, please visit www.thinkingofyouapp.com/how-it-works
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