One Aldwych ‘goes gold’ to launch Childhood Cancer Awareness Month in support of Children with Cancer UK
LONDON: Award-winning luxury hotel One Aldwych (www.onealdwych.com) will be illuminated in gold lights for the first time on Monday 1st September to launch Childhood Cancer Awareness Month (CCAM), which also marks the launch of Children with Cancer UK’s gold ribbon, the symbol of CCAM worldwide.
The hotel, which is situated in the heart of London, will also display a towering gold floral display in the Lobby Bar for the launch. The hotel has been supporting leading children’s charity Children with Cancer UK for the past two years and has raised over £30,000 to date. The hotel is also arranging a golden tea for children and their families who have been affected by cancer later in the month.
Childhood Cancer Awareness Month is an awareness campaign which stretches worldwide and aims to raise awareness for all types of childhood cancer. Children with Cancer UK will be working throughout September to raise awareness of childhood cancer, the impact that a diagnosis can have and how our essential work helps young cancer patients and their families.
Thanks to investment in essential research more than three quarters of young cancer patients can be successfully treated. But every day around ten children and young people are diagnosed with cancer in the UK. That’s around 3,600 every year. Whilst survival rates have greatly improved over the past 50 years, thanks to charity-funded research and improved treatments, around 400 children and teenagers still lose their young lives to cancer every year.
Children with Cancer UK is the leading national children’s charity dedicated to the fight against childhood cancer. The charity funds life-saving research into the causes, prevention and treatment of childhood cancer and works to protect young lives through essential welfare and campaigning programmes.
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Picture caption: One Aldwych entrance illuminated in gold lights for the launch of Childhood Cancer Awareness Month