Our TV advertising

Meet Bella-Rose, our Christmas TV advertising star

Bella-Rose was diagnosed with acute lymphoblastic leukaemia (ALL) at just three years old. After years of intensive treatment and spending many Christmases in hospital, she was able to ring the end of treatment bell with family by her side. Bella-Rose and her mum Abbie have kindly let us share their story in our recent TV and radio adverts so they can help other families and spread awareness.

Every day in the UK, 12 children and young people just like Bella-Rose are diagnosed with cancer. We strive to create a world where every child survives their cancer diagnosis.

We need your support today to help make this a reality.

Bella-Rose’s TV Advert

Our TV advert focuses on Bella-Rose and her mum Abbie, telling their story about spending many Christmases in hospital whilst Bella-Rose received cancer treatment.

If you’ve been touched by Bella-Rose’s journey, help us invest in the high quality research that really matters which would otherwise go unfunded. This means more children can ring the end of treatment bell and be with their families at Christmas.

Alternatively call 0800 222 9000 or text BELL to 70007 to give £3*
We receive 100% of your donation. Texts cost £3 plus your standard network rate.

Donate online or call 0800 222 9000 to help more children ring the end of treatment bell and survive

Or text BELL to 70007 to give £3 for life-saving research*

We receive 100% of your donation. Texts cost £3 plus your standard network rate.

Related topics

We have lots of information to help you learn more about childhood cancer. From specific cancer types, to treatments and causes.